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What is a website?

A Website is space on a computer where anyone who subscribes can say "This is me, this is what I do, or what I am interested in, what I know, or what I can sell you". An electronic brochure and source of information available to the whole world 24 hours a day.

Within the website, each screenful of information is called a page. Pages may contain text, or graphic images, or even photographs, sound and video.

A main feature are the "links" embedded within a page that can be clicked with a computer mouse and which transport viewers to other pages. To continue with the brochure analogy, you would normally open a brochure at the front or the back and browse forwards or backwards a page at a time. With a website, the user decides the order they want to see the pages in by clicking the links that interest them.

This interactivity generates a sense of ownership and participation in the user, binding them to the information much more tightly than a traditional brochure.

Stay one step ahead of your competition

Top 10 reasons why you should have a website:

  • Tell Kenya and the world that you exist and where to find you
  • You can be found on computers, cell phones and tablet PC's anywhere in the world
  • Benefit from cost-effective DIRECT marketing
  • Engage customers interactively
  • Your business is open to the world 24/7, 365 days a year
  • It's your online brochure/catalog that can be changed at anytime
  • Sell your products and promote your services
  • Gather information and generate valuable leads
  • Reach new markets with a global audience

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