What is a website?
WHY DO I NEED ONE?

A Website is space on a computer where anyone who subscribes can say "This is me, this is what I do, or what I am interested in, what I know, or what I can sell you". An electronic brochure and source of information available to the whole world 24 hours a day.

Within the website, each screenful of information is called a page. Pages may contain text, or graphic images, or even photographs, sound and video.

A main feature are the "links" embedded within a page that can be clicked with a computer mouse and which transport viewers to other pages. To continue with the brochure analogy, you would normally open a brochure at the front or the back and browse forwards or backwards a page at a time. With a website, the user decides the order they want to see the pages in by clicking the links that interest them.

This interactivity generates a sense of ownership and participation in the user, binding them to the information much more tightly than a traditional brochure.

Stay one step ahead of your competition

Top 10 reasons why you should have a website:

• Tell Kenya and the world that you exist and where to find you
  
• You can be found on computers, cell phones and tablet PC's anywhere in the world
  
• Benefit from cost-effective DIRECT marketing
  
• Engage customers interactively
  
• Your business is open to the world 24/7, 365 days a year
  
• It's your online brochure/catalog that can be changed at anytime
  
• Sell your products and promote your services
  
• Gather information and generate valuable leads
  
• Reach new markets with a global audience